brand strategy, customer research and segmentation

Know your customers and grow.

Grow faster and more sustainably by understanding why your best customers choose you. With data-driven insights from Specific, your team can make quick, informed decisions. We guide you in capturing actionable customer data that fuels growth.

Our focus is on practical strategies with clear steps to achieve your goals.

The Specific difference.

We specialize in empowering businesses with targeted market research and strategic branding solutions. Led by Adam Pierno, author of “Under Think It” and “Specific,” our team combines expertise and innovation to drive your brand’s growth and success.