specific Expertise

We get garden centers and their customers

We’ve been serving independent garden centers across the U.S. and have built up an understanding of what sets the very best apart from the rest. This body of work means we have developed a baseline for differentiated customer needs and value propositions that drive traffic and revenue.

This information tells your:

Buyers which products and brands to look out for in each department

In-store staff how to better serve customers to maximize satisfaction and basket
Managers how to merchandise and organize the store for customer clarity
Marketers what messages will resonate and where to run them
Leaders what your customers love about your competitors and where other locations exist for future sites or advertising opportunities

Here’s our approach to helping garden centers grow:

(excuse the pun)

Who lives nearby? What makes them unique? What are their preferences for clothing, media, shopping, cars? Where else might they go if they don’t choose your center?
You already have this information from your point of sale system or loyalty club. We identify the habits of your very best customers and where they come from to add a detailed layer.
Through a quick survey, and one on one interviews, we confirm our ideas about how you stand out and why they love you. Then we build a value proposition that helps you win more customers like your best customers.