specific Expertise

Do not use geographic research when:

  • Your business is web-based and serving solutions digitally and broadly

    ~ OR ~

  • Your business doesn’t have an identifiable trade area

Learn everything about your customers and prospects with geographic research

Geographic research provides localized, relevant personas based on data from public and private sources.

Geographic research makes sense when:

  • Your company has physical locations that serve local customers
    and clients

    ~ OR ~

  • Your company serves discrete physical geographic area(s)

Using our custom mapping tool, we:

Pull data for residents within each map region from dozens of public and paid databases:

American Community Survey
Applied Geographic Solutions
Bureau of Labor Statistics
Credit Bureaus: Experian, Transunion
Directory of Major Malls, Inc.
GfK MRI consumer research
Infogroup
SafeGraph
US Census and other sources

Need more info?

HOW SPECIFIC DOES IT

Wait. That’s just a map. Then what?

*

Wait. That’s just a map. Then what? *

The data

Consumer data sorted by ZIP code can tell you:

Home value, number of and type of loans
Household income, careers, commute
Gender, number and age of people in homes, race
Personal habits in fitness, eating, dining, leisure
Buying habits in consumer packaged goods, clothing, vehicles, media, technology
Preferred brands in several key categories

just for the people in your unique trade and opportunity areas

Based on these findings, you could:

Build a hypothesis about the key drivers of your best customers

Write a survey to confirm the hypothesis and learn more about their decision-making process

Send using the clients’ loyalty emails

This data is extremely useful for:

Understanding why your best customers choose you over competitors

Finding traits of your detractors, so you can counter them

Identifying areas for new locations and revenue expansion

Have we piqued your interest?

We would love to hear from you. Let’s talk.