specific Expertise

We know higher education and its consituents

We’ve been serving colleges and universities for more than a decade, building an understanding of how to reach and compel constituents. This body of work means we have developed a baseline for differentiated needs and value propositions that drive affinity, applications, donations and political support.

Specific is a useful partner if you’re an institution looking for help with:

  • Defining your brand in detail and validating through quantitative testing

  • Improving affinity and support for your institution by key constituents

  • Increasing applications and yield

  • Identify the messages that move your key constituents to act

  • Aligning your brand with student and alumni experience

  • Establishing guidelines for use of your brand in design, writing, imagery, partnerships and more

  • Bringing parts of your institution together for productive collaboration on marketing and recruiting

Here’s our approach to helping institutions achieve their goals:

  • What do your students, prospects, alumni, faculty and staff think the experience and brand is? We look past broad reputational information and get the real story, comparing perspectives for holistic identity.

    This may be focus groups, digital communities, one-on-one interviews, surveys or a combination of these techniques.

  • Talking to executive, academic and marketing leaders, we determine the goals for the brand, written to help you achieve goals for enrollment, development and success.

    Small group conversations and one-on-one stakeholder interviews along with workshops with key stakeholders who will have a role in activating the brand.

  • Once we can compare the perceived brand to the goal brand, we create the brand platform, pillars and the language used to animate the institution’s brand.

    We then validate that through quantitative testing, among the constituents most important to your institution’s success. With a validated brand platform, you can move forward with confidence.

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Some of our clients

Arizona State University

Northern Arizona University

Maricopa County Community Colleges District

Have we piqued your interest?

We would love to hear from you. Let’s talk.