Strategy consultant, author, and speaker. Every Specific engagement is led by Adam personally — not handed to a junior team.
Adam Pierno is a strategy consultant, author, and speaker. He began his career on the creative side of advertising — as an art director and creative director — before moving into brand strategy, where he has spent the past two decades helping businesses from startups to Fortune 500s find the clear, simple idea that makes everything else work.
He is the author of two books: Under Think It, a strategy guidebook taught at universities and communications agencies worldwide, and Specific, a model for brand-building in a fragmented media landscape. His podcast, The Strategy Inside Everything, featured deep conversations with artists, executives, and researchers. His work has been covered by ABC News, NPR, Adweek, and Business Journals.
How brands find and own a single, defensible idea in a crowded market.
Why marketing teams can't agree on direction — and what to do about it.
Why complexity is the enemy of great strategy, and how to fight it.
How brands reach audiences now that mass media no longer exists as it once did.
Every Specific engagement runs from first call to final presentation with Adam leading. No account managers, no handoffs.