You don’t know your customers as well as you should.

You don’t know your customers as well as you should.

To grow as fast and sustainably as you want, you need to know everything about your customers. Why do your best customers choose you over the other guy?

With data driven insights from Specific, you and your team has the information to move quickly on all fronts. You’ll be making informed decisions on product, merchandising, marketing and of course brand.

Our team guides you in capturing the actionable customer data that fuels your growth.

The Specific difference.

We help businesses with physical locations and products make big decisions, dependably and quickly. Using your own customer data and targeted research we make strategic plans designed for you. Led by Adam Pierno, author of “Under Think It” and “Specific,” our team combines expertise and common sense to drive the growth and success of your business.

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Working with Specific

Research. Data. Brand. We do this work every day to grow businesses. But we know your team doesn’t, and we don’t take that for granted.

here’s how we support you:

We speak in plain english.

We make sure everyone on your team is up to speed getting what they need and delivering the results your business needs.

We don't sugarcoat anything.

We make sure everyone on your team is up to speed getting what they need and delivering the results your business needs.

We deliver clear, concise, and actionable recommendations

We give you the information you need to make great decisions based on facts.

Research should be the catalyst for positive change, driving your brand forward with purpose and precision.

Our founder, Adam Pierno, came from a world outside of research, and understands how to communicate the most important elements in the most impactful way.

Ready to learn more or request a project quote?

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